Your website can be likened to a slang word, It is a form of energy that  provides some kind of information. Your goal with SEM is to make your information available to the mass market.  The most profitable way to do this is through search engines because the traffic is free. Search engines such as google, yahoo and bing find your website, extract keywords which relate to your content and put you in their results for those keywords. This should be the goal of all internet marketting because it is a long-term, free source of traffic.

I’m going to create a few articles, On managing the various aspects of search engine marketting. So stay tuned.